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The Fastest Part of Qualitative Research Shouldn

The Fastest Part of Qualitative Research Shouldn’t Be the Interview If you’re doing interviews for research, whether you’re on an insights team, a researcher, or an HR or talent acquisition specialist, audio and video interviews can feel like both a goldmine and a burden. On the one hand, interviews capture everything surveys miss: nuance, hesitation, emotion, and the “why” behind decisions. On the other hand, turning those recordings into something you can analyze is where projects often stal