analysis

2 Articles

10 min total read

Beyond Pivot Tables: A Professional's Guide to Excel AI Analysis

If you’re a business analyst, marketer, or manager, there’s a good chance you live in Excel. It’s your home base for everything from financial models to campaign KPIs. You’ve got VLOOKUPs down cold, can spin up a PivotTable before your coffee cools, and your dashboards actually tell a story. Still, you’ve hit a ceiling. The data keeps piling up, and the ask has shifted from “what happened?” to “why did it happen and what should we do next?” You know AI could help, but Python, R, and custom algo

Michael Wiryaseputra

Aug 12, 2025

3 min read

Sentiment Analysis: 7 Steps to Turn Survey Data into Insight

Sentiment analysis has become a cornerstone of modern survey data analysis, allowing organizations to quickly gauge how respondents feel without reading every comment by hand. Industries from FMCG and retail to research agencies and automotive rely on surveys for customer feedback, but open-ended responses can be tough to interpret at scale. These free-text answers are unstructured and can easily become overwhelming to analyze in large. Manually sentiment labelling hundreds of long responses is