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Analytics Insight

Sentiment Analysis: 7 Steps to Turn Survey Data into Insight

Sentiment analysis has become a cornerstone of modern survey data analysis, allowing organizations to quickly gauge how respondents feel without reading every comment by hand. Industries from FMCG and retail to research agencies and automotive rely on surveys for customer feedback, but open-ended responses can be tough to interpret at scale. These free-text answers are unstructured and can easily become overwhelming to analyze in large. Manually sentiment labelling hundreds of long responses is

Cornellius Yudha Wijaya

Jul 31, 2025 7 min read

Why Analyzing Text Feedback Is Harder Than It Looks

Meet Maya, a brand manager at a popular beverage brand, perhaps your favourite one. She just launched a new packaging design for the brand and is now reviewing feedback from surveys and social media. She knows this feedback matters, every comment is a signal. But making sense of it? That’s the hard part. Most companies collect open-text feedback but underestimate how messy it gets when you try to extract patterns from it. Unlike rating scales, open answers come in unpredictable forms. Some pe

Cornellius Yudha Wijaya

Jul 31, 2025 3 min read

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