Analytics Insights

Discover the latest insights on AI-driven analytics, data science, and machine learning from our research team

Latest Analytics Articles

Undercover Regression Analysis: Decode Your Customer's Hidden Secrets

Imagine you're a detective, but instead of solving crimes, you're uncovering the mystery behind what makes your customers tick. What drives their satisfaction? Which factors secretly influence their behavior? What hidden patterns are lurking in your data, waiting to transform your business strategy? Welcome to the world of regression analysis – your ultimate undercover tool for understanding customers better than they understand themselves. What is Regression Analysis? The Detective's Magnify

How ARIF Tabular Analysis Turns Your Data Into Decisions

Most teams already have data. What they need is a reliable way to turn a plain spreadsheet into a decision that leaders can defend and teams can execute. ARIF’s Tabular Analysis provides that path. It begins with your question, runs a transparent statistical workflow on your data, and produces two exportable reports: a Business Insight Summary for stakeholders and a Statistical Summary for analysts, plus a conversational layer to refine the narrative without rerunning the analysis. Would any st

Cornellius Yudha Wijaya

Sep 11, 2025

4 min read

tabular analysis

Unlock the Power of Customer Segmentation

Every business has a diverse customer base, but treating all customers the same way is like using a one-size-fits-all approach in a world where personalization drives success. Customer segmentation analysis transforms your raw customer data into actionable insights, revealing the distinct groups that make up your market and how to serve each one effectively. Understanding Customer Segmentation Through Clustering Customer segmentation is the practice of dividing your customer base into meaning

Michael Wiryaseputra

Sep 03, 2025

4 min read

customer segmentation

Beyond Pivot Tables: A Professional's Guide to Excel AI Analysis

If you’re a business analyst, marketer, or manager, there’s a good chance you live in Excel. It’s your home base for everything from financial models to campaign KPIs. You’ve got VLOOKUPs down cold, can spin up a PivotTable before your coffee cools, and your dashboards actually tell a story. Still, you’ve hit a ceiling. The data keeps piling up, and the ask has shifted from “what happened?” to “why did it happen and what should we do next?” You know AI could help, but Python, R, and custom algo

Michael Wiryaseputra

Aug 12, 2025

3 min read

sentiment analysis analysis

Beyond ChatGPT: The Smart Leader's Blueprint to AI Tools for Business Success

Modern business leaders face a tough challenge: they have access to tons of data, but that data doesn't always lead to clear answers. Traditional analysis methods have been useful, but they can be slow, expensive, and require specialized technical teams that many companies can't afford to hire or expand. Instead of building bigger technical departments, many smart companies are finding that the right AI tools for business can help their leaders make better, data-driven decisions without needin

Cornellius Yudha Wijaya

Aug 07, 2025

3 min read

sentiment analysis analysis

Sentiment Analysis: 7 Steps to Turn Survey Data into Insight

Sentiment analysis has become a cornerstone of modern survey data analysis, allowing organizations to quickly gauge how respondents feel without reading every comment by hand. Industries from FMCG and retail to research agencies and automotive rely on surveys for customer feedback, but open-ended responses can be tough to interpret at scale. These free-text answers are unstructured and can easily become overwhelming to analyze in large. Manually sentiment labelling hundreds of long responses is

Cornellius Yudha Wijaya

Jul 31, 2025

7 min read

sentiment analysis analysis

Why Analyzing Text Feedback Is Harder Than It Looks

Meet Maya, a brand manager at a popular beverage brand, perhaps your favourite one. She just launched a new packaging design for the brand and is now reviewing feedback from surveys and social media. She knows this feedback matters, every comment is a signal. But making sense of it? That’s the hard part. Most companies collect open-text feedback but underestimate how messy it gets when you try to extract patterns from it. Unlike rating scales, open answers come in unpredictable forms. Some pe

Cornellius Yudha Wijaya

Jul 31, 2025

3 min read

sentiment analysis analysis