Analytics Insights

Discover the latest insights on AI-driven analytics, data science, and machine learning from our research team

Latest Analytics Articles

Trend Analysis: Discovering the Direction Your Business is Heading

Trend Analysis: Discovering the Direction Your Business is Heading

Predicting Your Next Best-Seller What if you could see not just which products are selling today, but which ones will dominate your sales tomorrow? What if buried in your historical sales data are clear signals pointing to the future: rising customer demand, declining interest in certain categories, and the exact moments when buying patterns shifted? Think about monitoring your daily product sales. You see numbers flash by: the foundation based of your cosmetic brand sold 1.270 units, then 1.3

Michael Wiryaseputra Michael Wiryaseputra
Oct 22, 2025
5 min read
analysis
Meet Gap Analysis: Automated Insights That Bridge the Distance Between Data and Decisions

Meet Gap Analysis: Automated Insights That Bridge the Distance Between Data and Decisions

In today’s organizations, data flows from every corner, such as sales reports, regional performance summaries, product dashboards, and customer feedback surveys. Yet despite the abundance of information, leaders often struggle to see where their performance truly stands out or falls short. The challenge lies not in having data, but in understanding the differences that matter. This is where Gap Analysis makes a difference. It is a systematic way to identify performance differences between categ

C
Cornellius Yudha Wijaya
Oct 15, 2025
8 min read
The Factor Analysis Files: Unmasking the Hidden Dimensions Behind Your Business Data

The Factor Analysis Files: Unmasking the Hidden Dimensions Behind Your Business Data

What if I told you that the hundreds of data points you're tracking about your customers could actually be boiled down to just a handful of powerful, underlying forces? That buried beneath your spreadsheets of demographics, behaviors, and transactions are hidden patterns that secretly drive everything? Think about choosing a restaurant. You might consider dozens of factors: the menu variety, portion sizes, plating presentation, ingredient quality, cooking technique, flavor complexity, and fresh

Michael Wiryaseputra Michael Wiryaseputra
Oct 09, 2025
5 min read
factor Analysis
From Numbers to Narratives: Turning Correlations into Business Decisions with ARIF

From Numbers to Narratives: Turning Correlations into Business Decisions with ARIF

In every organization, data is abundant. Sales figures, customer satisfaction ratings, operational costs, and marketing metrics all accumulate daily, filling dashboards and spreadsheets. Yet the mere presence of data is not enough to guide strategic choices. The real challenge lies in understanding how these numbers relate to one another. This is where correlation analysis plays a crucial role. Correlation is a statistical technique that shows whether two variables move together, and if so, in

C
Cornellius Yudha Wijaya
Sep 26, 2025
7 min read
correlation analysis
Undercover Regression Analysis: Decode Your Customer's Hidden Secrets

Undercover Regression Analysis: Decode Your Customer's Hidden Secrets

Imagine you're a detective, but instead of solving crimes, you're uncovering the mystery behind what makes your customers tick. What drives their satisfaction? Which factors secretly influence their behavior? What hidden patterns are lurking in your data, waiting to transform your business strategy? Welcome to the world of regression analysis – your ultimate undercover tool for understanding customers better than they understand themselves. What is Regression Analysis? The Detective's Magnify

Michael Wiryaseputra Michael Wiryaseputra
Sep 17, 2025
4 min read
analysis
How ARIF Tabular Analysis Turns Your Data Into Decisions

How ARIF Tabular Analysis Turns Your Data Into Decisions

Most teams already have data. What they need is a reliable way to turn a plain spreadsheet into a decision that leaders can defend and teams can execute. ARIF’s Tabular Analysis provides that path. It begins with your question, runs a transparent statistical workflow on your data, and produces two exportable reports: a Business Insight Summary for stakeholders and a Statistical Summary for analysts, plus a conversational layer to refine the narrative without rerunning the analysis. Would any st

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Cornellius Yudha Wijaya
Sep 11, 2025
4 min read
tabular analysis
Unlock the Power of Customer Segmentation

Unlock the Power of Customer Segmentation

Every business has a diverse customer base, but treating all customers the same way is like using a one-size-fits-all approach in a world where personalization drives success. Customer segmentation analysis transforms your raw customer data into actionable insights, revealing the distinct groups that make up your market and how to serve each one effectively. Understanding Customer Segmentation Through Clustering Customer segmentation is the practice of dividing your customer base into meaning

Michael Wiryaseputra Michael Wiryaseputra
Sep 03, 2025
4 min read
customer segmentation
Beyond Pivot Tables: A Professional's Guide to Excel AI Analysis

Beyond Pivot Tables: A Professional's Guide to Excel AI Analysis

If you’re a business analyst, marketer, or manager, there’s a good chance you live in Excel. It’s your home base for everything from financial models to campaign KPIs. You’ve got VLOOKUPs down cold, can spin up a PivotTable before your coffee cools, and your dashboards actually tell a story. Still, you’ve hit a ceiling. The data keeps piling up, and the ask has shifted from “what happened?” to “why did it happen and what should we do next?” You know AI could help, but Python, R, and custom algo

Michael Wiryaseputra Michael Wiryaseputra
Aug 12, 2025
3 min read
sentiment analysis analysis
Beyond ChatGPT: The Smart Leader's Blueprint to AI Tools for Business Success

Beyond ChatGPT: The Smart Leader's Blueprint to AI Tools for Business Success

Modern business leaders face a tough challenge: they have access to tons of data, but that data doesn't always lead to clear answers. Traditional analysis methods have been useful, but they can be slow, expensive, and require specialized technical teams that many companies can't afford to hire or expand. Instead of building bigger technical departments, many smart companies are finding that the right AI tools for business can help their leaders make better, data-driven decisions without needin

C
Cornellius Yudha Wijaya
Aug 07, 2025
3 min read
sentiment analysis analysis
Sentiment Analysis: 7 Steps to Turn Survey Data into Insight

Sentiment Analysis: 7 Steps to Turn Survey Data into Insight

Sentiment analysis has become a cornerstone of modern survey data analysis, allowing organizations to quickly gauge how respondents feel without reading every comment by hand. Industries from FMCG and retail to research agencies and automotive rely on surveys for customer feedback, but open-ended responses can be tough to interpret at scale. These free-text answers are unstructured and can easily become overwhelming to analyze in large. Manually sentiment labelling hundreds of long responses is

C
Cornellius Yudha Wijaya
Jul 31, 2025
7 min read
sentiment analysis analysis
Why Analyzing Text Feedback Is Harder Than It Looks

Why Analyzing Text Feedback Is Harder Than It Looks

Meet Maya, a brand manager at a popular beverage brand, perhaps your favourite one. She just launched a new packaging design for the brand and is now reviewing feedback from surveys and social media. She knows this feedback matters, every comment is a signal. But making sense of it? That’s the hard part. Most companies collect open-text feedback but underestimate how messy it gets when you try to extract patterns from it. Unlike rating scales, open answers come in unpredictable forms. Some pe

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Cornellius Yudha Wijaya
Jul 31, 2025
3 min read
sentiment analysis analysis

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